
The idea of his assignment was to ceate 4 postcards using only one colour (and black) for each card. The colours were blue, brown, orange and yellow and they were to promote 'new' colours brought out by Pantone.
Elements and Principals present in this design:
Point: I have used some points/dots in this design to make up the circles you see in each postcard.
Tone: There are many different light and dark tones in each postcard as you can see.
Letterform: I have used a san serif and a scriptic font for each postcard.
Colour: As i mentioned before, only one colour was to be used for each postcard.
Contrast: The colours are deffinately the contrasted element in these designs - from light to dark tones.
Hiearchy: The photos are more dominant than the text.
Pattern: the dots are the pattern.
Proportion: The figures in the blue and yellow are placed more to the left, whereas the figures in the orange and brown are placed in the middle of each design.
Things I would change: In the blue and orange postcards, I've made the dotted circles blue and white, and orange and white. For the blue one I would change it by making the cirle just blue or just white, not a mix. Same with the orange, i'd xchange the dots to white.


