These 4 images are the front cover, inside cover, inside back cover and the back cover of a cd package.

I chose a grungy theme as it is quite different from what i would normally design. The silhouette is a picture of myself that I have manipulated beyond recognition. I've used many blending modes to change the colours and mash everything together.
I first started with an image of a crumpled piece of paper and from there I have layered many things on top.

I've used a graffiti font which is very appropriate for this theme.

In terms of composition, there isn't much structure at all. It's very all-over-the-place, but I think it works well with the theme.

This task was to design a new logo for the Top End Health club. We had to use either the 3 aboriginal colours, the map of the NT, or a tropical theme. The 1st 3 are a some of the designs I came up with and the 2 business cards show the logo i chose.

I'll start with the yellow one. This one I chose to use the 3 Aboriginal colours. The aboriginal flag has a yellow circle in the center so I chose to mimic that in this design. The zig zag line represents a pulse which represents health. The font I have used was intended to make the design look as modern and fresh as possible.

The 2nd logo I opted for the NT map and used the cross to represent health. I chose the brownish colour to relate to the Top End. I added a gradient to make the design look softer. Once again I have used the same modern font.

The 3rd one i've used the 3 Aboriginal colours once again with the pulse zig zag. This one is more simple that the others and needs the full text so people know what TEHC stands for.

The 4th and 5th designs are business cards using the logo design I liked the most. Once again it uses the zig zag, the 3 colours and the modern font. I used white for most of the text to make it stand out from the background and create contrast.

Venus Magazine piece 3

This is my absolute favourite image. As you can see, it is a cover for a magazine called Venus. It's VERY feminine which was just the look i was going for as it is a women's magazine hence the name (men are from mars, women are from...venus).

I chose to use white text as I didn't want the design to look cluttered, i wanted it to look fresh. The fonts I have used correspond with the fonts for those articles inside the mag.

I've used a modern serif font for the 'Venus' text and paired it with a scriptic one for the 'magazine' text. I think these fonts balance each other and work well together to give it a sleek feminine look, but also for it to look professional.

As for the image itself I dulled the background a bit and upped the contrast on the model. I added a gentle leaf brush to add interest as well.

As for the composition, I didn't want the text to be all over the place which is which I aligned it all to the right neatly. The model is slightly off center and she is placed within the rule of thirds.

Emerge post piece2

This design is one of 3 posters for the upcoming student exhibition.

There is a lot happening in this design; it's full of energy and is very vibrant.

Since the logo for the event is orange, i decided to incorporate these colours into my poster design. I also used black as the background to give it a sleek look.

I used a graffiti type of font as it relates to the students because they are young. I embossed this text to match the embossed look of the logo.

I could have used more colours, but I think it is more effective using just the 2 oranges.

New Stuff

This piece is a cover for an annual report for the fuel company BhpBilliton.

While this design is very simple, i think it has a strong effect. Less is more. At first I thought it was a little too simple, but I quite like it, especially since its corporate, but still is a bit different.

This design is quite symmetrical apart from the text 'it's our'. I did this on purpose otherwise the design would look too structured and weird.

I chose to keep the background plain white to make the illusion that the hard hat is being reflected, also to make the design clean and simple. I used the same dark green as they have used in their logo. I could have used the orange, but a darker colour is easier to read. The font I chose for the 'annual review' text is a serif font to give it a corporate look. I then chose a sans serif font to break it up a bit.

Overall I think this design does its job and there isn't anything I would change.

5th Piece of Work

This is a series of 4 pantone postacrds that we did as an assignment last year.



The idea of his assignment was to ceate 4 postcards using only one colour (and black) for each card. The colours were blue, brown, orange and yellow and they were to promote 'new' colours brought out by Pantone.

Elements and Principals present in this design:
Point: I have used some points/dots in this design to make up the circles you see in each postcard.
Tone: There are many different light and dark tones in each postcard as you can see.
Letterform: I have used a san serif and a scriptic font for each postcard.
Colour: As i mentioned before, only one colour was to be used for each postcard.
Contrast: The colours are deffinately the contrasted element in these designs - from light to dark tones.
Hiearchy: The photos are more dominant than the text.
Pattern: the dots are the pattern.
Proportion: The figures in the blue and yellow are placed more to the left, whereas the figures in the orange and brown are placed in the middle of each design.


Things I would change: In the blue and orange postcards, I've made the dotted circles blue and white, and orange and white. For the blue one I would change it by making the cirle just blue or just white, not a mix. Same with the orange, i'd xchange the dots to white.

4th Piece of work

This is a design that I created 2 years ago for my year 12 design major. It is a t-shirt design for a fictitious brand called 'mimic', complete with price tags. I chose the subject first as I thought it would be fun to dress my brother up as a mime artist. I then called it 'mimic' as it relates directly to the job of a mime artist: to mimic people. I wanted the design to be fun and humourous.

I took the images into Photoshop and played around with the brighness and contrast to make it very contrasted. For a bit of colour I painted his lips red.

To give you a bit of an idea of the compostion of the pictures on the t-shirt; the 3 mimes down the bottom were used on the front of the t-shirt, the small faces were used on the sleeve and the text was put vertically on the back of the t-shirt down one side.

The elements & principals of this design:
Tone: The tone of the skin varies as it can be quite dark and then quite light depending where the light hits it.
Texture: The texture of the type font has a rough grungey look about it.
Colour:Minimal colour has been used, the only actual colour is red.
Contrast: As i said before I purposely turned up the contrast in this design to give it a bold, interesting feel.
Hierarchy & scale: Some of the figures are bigger than others. The text is quite large which means that is dominating.

3rd piece of work

This is an Art Deco poster that I designed last year as one of our assignments.



I found a picture of this 1930s 'flapper' girl and brought the photo into Illustrator and used the Live Trace tool to create this cool effect. In my research I found that Art Deco pieces used a lot of vibrant bold colours in their designs. They also use a lot of geometric shapes which i mimicked in my design.

Elements and Principals used in this design include:
Line: I used both straight sharp lines and soft curved lines
Shape: I've used circles, triangles and a rectangle.
Tone: The different tones of the girl's skin and clothes
Texture: The texure of the girl's flapper dress and the texure of her hair.
Letterform: I've used 2 different fonts to convey the message.
Colour: There are both greyscale aspects and full colour.
Contrast: The light and dark aspects of the girl, the contrast between the girl being greyscale and the rest of the poster being full bright colours.
Hierarchy:
The girl is definately the 1st this you see in this poster.
Pattern: The use of the shapes has been repeated.

2nd piece of work

I created these postcards and poster last year for an assignment called Generation ME. I chose the topic child abuse and this is what i came up with..



I took a few photos of the children next door to me and used the burn tool in Photoshop to create the bruises on them. I wanted the designs to be simple, but send a strong message. I found a few statistics on the internet and used them to add emphasis. I took the picture of the teddy bear as a symbol of neglect as it looks like it's been discarded.

I chose to change the backgrounds to greyscale also to add emphasis that these children's lives are bleak and sad.

I chose a font that looks a bit childish as a way of portraying the kids reaching out for help.

Design elements and principals present in this design are:
Tone: The different tones of the bruises on their skin
Texture: There are many different textures in this design. These include the grass, the leaves behind them, the fur of their teddy bears, their hair, the concrete. Also the wood that the bear is laying on in the smaller postcard.
Colour: As i said before i made the backgrounds grayscale to empahsise the main focal point of the design which are the 2 boys and the abandoned teddy bear.
Figure-ground: The Boys and the teddy bear deffinately dominate in these images.
Balance: The boys and the teddy are placed exactly in the middle of each design as they are the focal point as i said before.
Heierarchy: The images are more dominant over the text. This is because even without the text you would still understand what the design is about.

Continuous Logo

Here's a VERY quick Continuous logo..

Response to Sample 1

Instructor comments on uploaded sample 1.

All About Conceptual Design Metaphors

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Additional info about the artwork below

This design is brimming with contrast…

For example, the black shadow of the woman and the car against the white of the actual body of the car, the pattern of the squares at the bottom against the white negative space of the background, also, the texture of the wings against the background, the soft edges of the birds vs the hard edges of the car, the light and dark tones of the skin their faces, the warm and cool temperatures of the red/pink/yellow shades vs the blue/purple/green shades of the squares, the intense colour of her green top against the neutral colour of the wings and finally the geometric shapes of the car vs the organic shape of the wings. Also, all the different elements of the different fonts used in the text.

1st piece of work

This piece was created as the cover of my end of year port folio last year. I took a few different aspects of a few of the works i had done and put them all together as one.

I know I've used a lot of negative space with the white and I could fill it up, but I really wanted to keep it fairly clean and simple.

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New to Blogger DSGN 133

Hi, I have created this space to showcase samples of my design work and then to reflect on them. This is also an opportunity for my peers to comment on my stuff. Please be nice guys! :s